Pursuit brings SLED data and procurement signals into Clay

Pursuit has made its public-sector data available inside Clay, giving go-to-market teams verified government contacts, entity profiles, buying signals and FOIA-based procurement intelligence in one workflow. The integration targets state, local and education sellers that have traditionally had to manage public-sector prospecting outside their core sales systems.

Why it matters: - Public-sector selling is harder to automate than commercial sales because government accounts do not follow standard firmographic or email-pattern data models. - The integration gives SLED teams a way to source, enrich and act on government data inside the same Clay workspace they already use for other GTM work. - The addition could reduce manual research across counties, school districts and special districts.

What happened: - Pursuit announced that its public-sector data is now available in Clay as a native enrichment step. - Clay customers can enrich accounts and contacts with verified government contact data, structured entity profiles, live buying signals and procurement intelligence sourced from public records. - The companies said the workflow covers building a SLED territory list, enriching it with verified contacts, layering on buying signals and routing results to a sequencer or CRM. - Pursuit said its Contacts, Entity and Signals data is available in Clay now. - FOIA-sourced procurement data is arranged through a Clay account team.

The details: - Four Pursuit capabilities are available in Clay. - Find Your TAM can source public-sector accounts as net-new rows by state, entity type and budget range. - The account types include cities, counties, school districts and special districts. - Enrich Contacts returns verified titles, emails and bounce risk across the buying committee. - The buying committee coverage includes planning, IT, finance and leadership roles. - Buying Signals adds live indicators to an existing account list, including budget approvals, contract expirations, leadership changes and new initiatives. - Those signals are sourced from meeting agendas and department plans. - Pursuit monitors more than 170,000 public-sector entities. - Pursuit runs a public-records operation to obtain contracts and purchase orders that identify an agency’s current vendor, what it pays and when the agreement expires. - Pursuit said more than 160 million pages of government documents were analyzed in the last six months. - Pursuit said that material is not published elsewhere and does not exist in commercial data sets.

Between the lines: - The integration extends Clay’s data model deeper into public-sector use cases, where signal quality depends on documents, records requests and manual verification rather than standard commercial databases. - For Pursuit, putting its data inside Clay makes its intelligence easier to plug into existing GTM workflows instead of forcing teams into a separate tool. - The move also signals growing demand for structured government procurement data, especially for teams tracking incumbents, pricing and renewal timing.

What's next: - Clay users can access Pursuit’s Contacts, Entity and Signals data immediately. - Teams that want FOIA-sourced procurement data will need to work through a Clay account team. - Pursuit is likely to keep positioning its public-sector document collection as a source of fresh buying signals and renewal intelligence for SLED sellers.

The bottom line: - Pursuit is trying to make government prospecting look more like modern sales operations: structured, searchable and usable inside the same system as the rest of a GTM stack.