Pennsylvania Optometric Association and Abyde partner to deliver HIPAA compliance to independent eye care professionals

Abyde HIPAA Compliance Software

Abyde offers a stress-free HIPAA Compliance Software

Abyde is an industry leader in HIPAA compliance, and we are confident that their user-friendly solution will provide instant value to our members.”

— Executive Director of the POA, Joseph Ricci, Esq.

TAMPA , FLORIDA, UNITED STATES, May 26, 2021 /EINPresswire.com/ — Industry-leading HIPAA compliance solution provider Abyde announced a new partnership with Pennsylvania Optometric Association (POA), offering a complete user-friendly HIPAA program to POA’s members.

Together with the Pennsylvania Optometric Association, Abyde will provide POA members with essential HIPAA compliance programs designed to complement eye care practices’ day-to-day operations. The partnership will give POA members exclusive access to a comprehensive HIPAA compliance solution that helps meet government-mandated HIPAA compliance requirements and safeguard their practices against common HIPAA breaches.

Abyde’s software solution is the easiest way for eye care professionals to implement and sustain comprehensive HIPAA compliance programs. Abyde’s revolutionary approach to HIPAA compliance guides practices through mandatory HIPAA requirements such as the Security Risk Analysis, HIPAA training for doctors and staff, managing Business Associate Agreements, dynamically generated policies and more.

“Our partnership with POA will deliver Abyde’s simplified solution to their members while helping them meet essential government compliance requirements in the most efficient and cost-effective way,” said Matt DiBlasi, President of Abyde. “We are thrilled to share valuable resources necessary to thrive in today’s environment with even more of Pennsylvania’s eye care professionals.”

“Abyde is an industry leader in HIPAA compliance, and we are confident that their user-friendly solution will provide instant value to our members,” said Executive Director of the POA, Joseph Ricci, Esq. “This partnership will help our independent eye care providers meet these important HIPAA standards in the most simple and stress-free way possible.”

About Abyde
Abyde (Tampa, FL) is a technology company dedicated to revolutionizing HIPAA compliance for medical professionals. Launched in January 2017, Abyde was formed with the idea that there could exist an easier, more cost-effective way for healthcare providers to comply with government-mandated HIPAA regulations. For more information on Abyde visit abyde.com.

About Pennsylvania Optometric Association
The Pennsylvania Optometric Association is the professional organization for over 1,250 doctors of optometry in Pennsylvania. An affiliate of the American Optometric Association, POA promotes the highest quality eye and vision care by optometrists, represents optometry to state government, provides its members with post-graduate education and membership benefits, and conducts activities in the interest of the visual welfare of the public. For more information, visit www.poaeyes.org.

For more information, press only: Abyde Marketing, marketing@abyde.com

Abyde Marketing
Abyde
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Source: EIN Presswire

From bitcoin to bourbon, the Mid-South M&A Capital Connection caters to a variety of tastes

Mid-South

The Mid-South ACG Capital Connection takes place June 17-18 in virtual Louisville.

Mid-South logo

U of L President and Louisville Healthcare CEO Council exec open the conference; Day One programs explore ESG, Bitcoin and M&A

It's expected that a Kentucky deal-making conference – even if it's virtual — must have a bourbon component. On that point, the June 17-18 Mid-South ACG Capital Connection doesn't disappoint.”

— Terry McWIlliams

LOUISVILLE, KENTUCKY, USA, May 26, 2021 /EINPresswire.com/ — It's almost universally expected that any deal-making conference held in Kentucky – even if it's virtual — must have a bourbon component.
On that point, the June 17-18 Mid-South ACG Capital Connection doesn't disappoint. This annual event features a curated bourbon tasting session hosted by Kentucky Peerless Distilling Company, a premium brand located in the heart of Louisville.

Of course, bourbon is an attraction. But it's not the only one for an event produced for private equity professionals, mezzanine lenders, investment bankers, service providers, corporate executives and entrepreneurs. Like every engaging deal-making event, it includes PE and investment bank marketplaces, one-on-one meetings, networking opportunities – and on-target programming.

Kicking off the event are Neeli Bendapudi, the 18th President of the University of Louisville, and Tammy York Day, the President and CEO of the Louisville Healthcare CEO Council, a non-profit organization formed to leverage the collective voice of the nation’s top healthcare companies.

Bendapudi will explore the university's involvement in advanced manufacturing, medical research and its investment in a regional healthcare system. She received her Ph.D. in Marketing from the University of Kansas, and most recently served as Provost and Executive Vice Chancellor. She has experience on public and private boards and served as EVP and Chief Customer Officer of Huntington National Bank.

At the Healthcare Council, Tammy York Day leads member CEOs in addressing solutions to healthcare challenges, specifically in aging innovation to promote economic vibrancy in Greater Louisville. Previously, she served as Delta Dental's COO, where she spent 20 years working in strategy, underwriting, operations, sales and marketing and philanthropy, and winning community recognition for her leadership.

In its 12th year and co-produced by the Tennessee and Kentucky chapters of the Association for Corporate Growth (ACG), the conference features programs that dig into:

– Environmental, Social and Corporate Governance (ESG), focusing on practical aspects of ESG collection, reporting, disclosure and regulation, and the balance between LP demands and portfolio company limitations. Moderated by Frost Brown Todd's Josh O'Bryan, the panel features John Poff and David Walden from MiddleGround Capital and Co-Founders of Tablecloth, CEO Elenore “Nelli” Garton, Ph.D., and
CTO Kelly Abbott.

– Alternative avenues to purchase Bitcoin, a panel moderated by Guy Swann, host of the Bitcoin Audible podcast and a show featured in Forbes Magazine’s Top Crypto Podcasts of 2020. Now CEO of One Eleven Productions, Swann applies his background in networking and system administration, and film and media production. Participating in the panel is Parker Lewis, Head of Business Development for Austin, Texas-based Unchained Capital, which provides Bitcoin and Ethereum-secured loans to long-term cryptocurrency holders who want to take advantage of their ownership but don’t want to sell their assets.

– The "lessons learned" panel, moderated by Bass Berry & Sims' Tatjana Paterno, explores current M&A deal topics, with input from Greenwich Capital Group Managing Director Christopher Lewis and Probo Medical Chief Strategy Officer Jay Burkhardt. Probo is a global diversified supplier of refurbished medical equipment and is a portfolio company of Varsity Healthcare Partners, a middle-market, healthcare-focused private equity investment firm. At Greenwich, Managing Director Chris Lewis advises business owners and senior executives on mergers and acquisitions, strategic transactions and partnerships, and capital structure initiatives.

Register to attend the conference at: https://tinyurl.com/2021MidSouthCapConn and receive event updates at https://www.linkedin.com/company/mid-south-cap-conn . Young professionals (under 35): register at https://2021midsouthcapconn.eventbrite.com

"Mid-South is a very convenient way for professionals to grow their networks, discover new ideas, build business relationships, secure capital and bring value for the companies they represent," said 2021 Mid-South Chairman Brad Smith.

A partial list of private equity and investment bank participants includes:

Blue Point Capital, CenterOak Partners, Chaffe & Associates, Citizens Capital Markets, Clearview Capital LP, Corporate Finance Associates, Frisch Capital Partners, Gauge Capital, GenCap America, Inc., Heartwood Partners, Industrial Device Investments, McCarthy Capital, O2 Investments, Oaklyn Consulting, Prairie Capital Advisors, Raymond James, Saw Mill Capital, Shore Capital Partners, StoneHenge Partners LLP, Thompson Street Capital Partners, TVV Capital and WILSquare.

MID-SOUTH SPONSORS:
Platinum: Frost Brown Todd. Silver: Bank of America | BKD CPAs & Advisors. Bronze: Accord Financial | Bass, Berry & Sims PLC | Brown Smith Wallace | GenCap America | MCM CPAs & Advisors | Shore Capital Partners | US Bank | Valuation Research Corporation | Weller Equity. Supporting: Fifth Third Business Capital | Kraft CPAs | MidFirst Business Credit | Polsinelli | PNC Bank | Sapling Financial Consultants

About Association for Corporate Growth
Founded in 1954, the Association for Corporate Growth (www.acg.org) is the premier M&A dealmaking community with 59 chapters worldwide. ACG’s global network comprises more than 100,000 middle market professionals who invest, own and advise growing companies. ACG’s mission is to drive middle-market growth. ACG’s 13,000 members leverage exclusive benefits for dealmaking and networking opportunities.

About ACG Tennessee and ACG Kentucky
The Kentucky and Tennessee ACG chapters jointly produce Mid-South. ACG Kentucky connects
corporate leaders, dealmakers and support
professionals throughout
Greater Louisville and
Southern Indiana with programs that highlight private equity, finance, capital formation issues and trends, and through events that facilitate networking and business development. ACG Tennessee holds monthly meetings in Nashville and Memphis, features topics of interest to professionals in mergers and acquisitions in the middle market and promotes networking opportunities. Special events include an annual sporting clays outing and the Roaring 20s Awards that feature Tennessee's fastest growing companies.

Media Contacts:
Brad Smith, CPA, Chair, Mid-South; Managing Partner, MCM CPAs & Advisors | brad.smith@mcmcpa.com | 502-882-4325
Jane Ferrell, Chapter Executive, ACG Tennessee | acgtennessee@acg.org | 615-356-3761
Terry McWilliams, Chapter Executive, ACG Kentucky | acgkentucky@gmail.com | 502-410-2113

Speaker and Panelist Headshots:
Contact Terry McWilliams at Mozaic Investor Relations (terrym@mozaicir.com).

Terry McWilliams
Mozaic Investor Relations
+1 502-410-2113
terrym@mozaicir.com
Visit us on social media:
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Source: EIN Presswire

BLOCK ASSET MANAGEMENT CROWNED WINNER IN ‘INVESTMENT PRODUCT PROVIDER’ AT THE WEALTHBRIEFING EUROPEAN AWARDS 2021

Logo

Logo

Team

Block Asset Management Team

LUXEMBOURG, LUXEMBOURG, May 26, 2021 /EINPresswire.com/ — Block Asset Management as one of the industry leaders, has been handed the honour of winning ‘Investment Product Provider’ and highly commended in ‘Most Innovative Wealth Management model’ at The Ninth Annual WealthBriefing European Awards 2021.

Showcasing ‘best of breed’ in European wealth management, the awards have been designed to recognise outstanding organisations grouped by specialism and geography which the prestigious panel of independent judges deemed to have ‘demonstrated innovation and excellence during the last year’.

Each of the 2 categories is highly contested with a small group of finalists and commended submissions chosen from a large pool of entrants before an ultimate winner is selected by the judges. It is this process that makes WealthBriefing awards so prized amongst winners, finalists and commended alike.

Winning awards is particularly important in challenging times as it gives clients reassurance in the solidity and sustainability of the winner’s business and operating model.

Commenting on the firm’s triumph, Founder & CEO Manuel De Luque said: “The team at Block Asset Management are incredibly proud to win the prestigious WealthBriefing award. Being pioneers is never easy, we have faced many challenges in the digital assets space but our unwavering dedication to due diligence & diversification has served us well”.

ClearView Financial Media’s CEO, and Publisher of WealthBriefing, Stephen Harris, was first to extend his congratulations to all the winners. He said: “The organisations and individuals who triumphed in these awards are all worthy winners, and I would like to extend my heartiest congratulations to the winners and to those who have put so much work into each winning submission.

“These awards were independently and expertly judged solely on the basis of entrants’ submissions and their response to a number of specific questions, which were answered by focusing on the client experience rather than purely quantitative performance metrics. That is a unique, and I believe, compelling feature. These awards recognise the very best operators in European wealth management, with ‘independence’, ‘integrity’ and ‘genuine insight’ the watchwords of the judging process – such that the awards truly reflect excellence in European wealth management.”

– ENDS –

For media enquiries, journalists should contact:
Name: Manuel E. De Luque Muntaner
Title: CEO
Company: Block Asset Management Sàrl
Email: info@blockassetmanagement.com

NOTES TO EDITORS

1. About Winning Company

Block Asset Management (BAM) was established as a specialist investment manager focusing purely on the blockchain and crypto space and brings together a team of seasoned professionals with complementary skills and strong track records from those sectors.

Block Asset Management is the first Blockchain/Crypto focussed Alternative Investment Fund Manager (AIFM) registered with the regulator in Luxembourg (the CSSF).

Blockchain Strategies Fund (the ‘Fund’) is the worlds’ first fund of funds focusing on blockchain technology investment opportunities such as digital currencies. The successful management of a Fund of Funds in the crypto asset space requires significant technical expertise on both the underlying technology and sound asset management techniques.

2. About ClearView Financial Media Ltd (“ClearView”)

ClearView Financial Media was founded by Chief Executive, Stephen Harris in 2004, to provide high quality ‘need to know’ information for the discerning private client community. London-based, but with a truly global focus, ClearView publishes the WealthBriefing group of newswires, along with research reports and newsletters, while also running a pan-global thought-leadership events and awards programme.

Manuel De Luque
Block Asset Management Sarl
+44 7624 478333
email us here
Visit us on social media:
Twitter

An Introduction to Block Asset Management


Source: EIN Presswire

Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy

Brand Metrics

Ciaopeople

The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands.

LONDON, UK, May 26, 2021 /EINPresswire.com/ — Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the past 12 months.

The Ciaopeople publishing group is making its strategic service available to its customers from this month. This partnership with Brand Metrics will enable it to provide insights to advertisers across all phases of the funnel when leveraging its premium offering: Awareness, consideration, preference and intent to buy.

The service – brought to Italy thanks to an existing partnership with Sensemakers – is offered by Ciaopeople in preview in the Italian market, making the publishing group the first to adopt Brand Metrics’ technology in the country.

Brand Metrics’ independent measurement solution was created in Sweden and has already been adopted by many of the world's leading publishers globally, including The Guardian, The Sun, The Washington Post, Bloomberg and The Telegraph.

Brand Metrics leverages statistically correlated variables, administering a survey to a sample of users exposed to different levels of campaign frequency, asking about their relationship with the brand. It then automatically measures brand lift thanks to a proprietary algorithm based on the linear regression model, which is used in many machine learning applications and predictive analysis tools today. The tool returns accurate brand lift data and provides reference benchmarks to give further support in assessing campaign effectiveness.

"We know we can provide unique value when it comes to advertising communication and over the years we have set out to innovate our technology and production capacity constantly, which has taken us to the top of European rankings for advertising performance,” says Giorgio Mennella, Advertising Director at Ciaopeople. “Now we also allow our investors to measure in a scalable and continuous way the return derived from communication activities within our premium properties."

Anders Lithner, CEO at Brand Metrics, adds: “We are delighted to help Ciaopeople prove the value of its offer and enable it to enjoy consultative conversations with its clients and partners. In a world in which consumers demand increasing control when it comes to their online activities, our technology is strengthening the hands of premium publishers the world over; organisations which have long been seeking accurate, consistent and scalable metrics.”

“We are constantly committed to providing the market with tools and data that allow us to prove the quality in the digital ecosystem. Brand Metrics solution is already established internationally and is even more interesting as it is natively cookieless. – Antonio Pepe, Sensemakers Partner & COO, states – Collaborating with Ciaopeople is natural for us as we share the same innovation-oriented mindset and attitude towards the challenges.”

Thanks to Brand Metrics, Ciaopeople is adding to the quantitative reporting of media campaigns a dashboard to measure the strategic impact of campaigns, measuring uplift along the entire funnel. In addition to providing these business insights, this analysis enables the collection of evidence related to campaign objectives, and can be applied even on the smallest campaigns, thanks to the scalable technology.

Brand Metrics is now available for the publishing group's customers on all its newspapers and magazines which, in total, reach 32 million unique users, which means 80% of the Italian Total Digital Population (Comscore data, March 2021). It enables publishers to prove the effectiveness of digital ad campaigns continuously and consistently against advertisers’ key metrics, by measuring brand lift at scale, regardless of campaign size and cost. It is empowering publishers to gather independent data on their digital ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent, in a simple, cost-effective and comparable way.

This is a game-changer for publishers; helping them to prove the value of digital ads.

For more information: tom@brandmetrics.com

About Brand Metrics
Brand Metrics provides a simple, inexpensive software solution run on publisher sites, designed to consistently and continuously measure campaign brand lift effect to fuel richer conversations and support brand investment in digital advertising. Brand Metrics’ platform can measure all four key effectiveness metrics: brand awareness, consideration, preference and action intent for nearly any digital ad campaign, no matter its size, and compares these scores against Brand Metrics’ global benchmarks. Based in Sweden, Brand Metrics has offices in New York, London, Paris, Frankfurt, Amsterdam, Milan and Sydney.

Julia Smith
The Digital Voice
+44 7799894184
email us here
Visit us on social media:
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Source: EIN Presswire

Covatic joins as member of IAB UK as it readies itself for further growth

Covatic

Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing product offer

LONDON, UK, May 26, 2021 /EINPresswire.com/ — Covatic, a fast-growing technology company which empowers media companies by delivering private by design audience segmentation, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers grapple with a shifting and evolving digital landscape.

This news comes as the start-up scales rapidly, and offers a new way to deal with the challenges for marketers such as Apple’s new ATT rules.

Covatic’s technology learns about an individual in the background on their device, without ever sharing personal data. It provides key identifiers, all anonymised, which results in a tag that an advertiser can then use to drive value and ensure relevance.
Their AI and all the ‘smart stuff’ lives on the customer’s phone, set top box or other connected device and so too does all of their personal data—and it never leaves. What sets Covatic apart and front and centre of the privacy conversation happening right now is that they never harvest personal data, don’t use third party tracking data and can only ever see an anonymous temporary profile—nothing linked to an individual or their specific device.

Nick Pinks, CEO of Covatic, explains: “Our membership with the IAB comes at a time when marketers are urgently seeking sustainable solutions to challenges in the marketplace. Our suite of products offer more than a mere hack or workaround, but rather a truly sustainable approach in line with regulation. There is an emerging consensus that we need a new way of doing things. We’ve found a route which represents a viable, long-term solution and, as we join forces with the IAB, we are keen to share this to the wider industry.”

The IAB UK’s Rachel Arch, Head of Partnerships at IAB UK, adds: “It’s great to have Covatic join as members of IAB UK as we work to build a sustainable future for digital advertising. In our fast-moving digital landscape, our focus is on bringing all parts of the digital ad industry together to tackle key challenges, celebrate innovation and prepare for the future. We look forward to working with the team at Covatic as we continue to evolve a more responsible and sustainable digital advertising ecosystem with our members.”

For more information:
nick@covatic.com
Nick Pinks

About Covatic

Covatic creates the tech, data and tools to drive targeted and engaging in-app experiences on mobile devices while maintaining an absolute guarantee of user privacy. Using integrating proprietary technology within a host app, Covatic is able to target users with contextualised, timely messages based on their known behaviours and preferences, ensuring communication is impactful and effective, driving engagement, acquisition and retention.

Julia Smith
The Digital Voice
+44 7799894184
email us here
Visit us on social media:
LinkedIn


Source: EIN Presswire

White Bullet partners with Peer39 to help defund online piracy

White Bullet

Peer39

Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution

LONDON, UK, May 26, 2021 /EINPresswire.com/ — Cybersecurity and IP protection company, White Bullet, today announces a partnership with Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers.

Peer39’s Contextual Data Marketplace allows advertisers to explore and discover innovative data providers with scalable, cookie-free categories, and is accessible through all buying and selling platforms.
Meanwhile, White Bullet has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its recently launched Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting fraudulent content easier – helps to take the profit out of intellectual property crime. By connecting rights owners and the advertising industry with real-time data about piracy risk, White Bullet’s solutions allow clients to understand the universe of piracy and to stop it from generating revenue.

This partnership, set within the rapidly shifting landscape of digital marketing, will mean that White Bullet and Peer39 can enable advertisers to reach their desired audiences with precision and scale, safely – unlocking the programmatic ecosystem and giving advertisers direct access to innovative cookie-free data sets from emerging contextual data providers. It will enable clients to elevate media performance whilst defunding pirated content, with White Bullet’s real-time data preventing ads served through Peer39’s integrated partners from going to pirate websites and apps.

With Peer39 serving as the conduit for advertisers to access and utilise diverse contextual data sets, and White Bullet continuing its efforts to ensure that pirate content is defunded on an even larger scale, the partnership will go live in Q3.

“We are delighted to help advertisers reach their audiences in the moments that matter, whilst continuing to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “This is critical at a time when marketers are looking to explore cookie-free tactics, whilst moving to a modern, contextual approach. We all know that attention and alignment can dramatically increase ROI, yet the risks of pirated content remain – with unscrupulous players continuously attempting new tactics to undermine legitimate advertising and derail media spend into the pockets of criminals.”

Alex White, Chief Operating Officer at Peer39 adds: “We are excited about this partnership. With our goal being to make a large market of cookie-free data sets accessible to all advertisers through all buying and selling platforms, we are also extending our core infrastructure and technology – the tools that allow us to process and understand 1.5 billion web pages per day – whilst enabling our marketplace partners to maintain their proprietary models and IP.”

White Bullet’s platform looks for IP-infringing content, examines each infringement's context, and determines structural violation on a commercial scale – providing accurate piracy risk scores. It detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking that all-important financial impact, with AI and machine learning taking the strain.

For more information:
Peter Szyszko
peter.szyszko@white-bullet.com

About White Bullet Solutions

Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies IP risk protection, Brand Safety and full transparency on their advertising placement and digital supply chains.

White Bullet works collaboratively with brands, policy makers and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a Digital Advertising Assurance Provider under the TAG Certified Against Piracy Programme and is a stakeholder to the EU Commission Memorandum of Understanding on Advertising and IPR.

White Bullet comprises IP experts with dedicated technical engineers who specialise in AI, big data models and predictive machine learning. The team includes highly skilled investigators and data analysts experienced in tackling the trafficking and distribution of pirated and counterfeit goods. With offices in London, New York and Los Angeles, White Bullet advises policy makers and government bodies on regulatory and compliance programmes globally.

About Peer39
Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry's leading brands, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it's as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context.

Julia Smith
The Digital Voice
+44 7799894184
email us here
Visit us on social media:
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Source: EIN Presswire

Cavai appoints Matt Gauthier as Sales Director for US division

Cavai

Matt Gauthier

Based out of Seattle, Washington, Gauthier will bring the conversational cloud stateside, helping brands and agencies to deliver more effective advertising

LONDON, UK, May 26, 2021 /EINPresswire.com/ — Cavai, the leading conversational advertising cloud, today announces the appointment of Matt Gauthier as Sales Director for their growing US team. This leads on from the recent news that Cavai has partnered with Xaxis, and further cements Cavai as a leader in creative transformation and advertising cloud technology.

Gauthier is based in Seattle, Washington, and will play a pivotal role in bringing Cavai stateside to help brands and agencies deliver better advertising through conversational formats. Previously Senior Account Executive at SaaS company LiveRamp and VP of Sales at PushSpring – later acquired by T-Mobile – he has also held various roles at Amazon and Microsoft.

Matt Gauthier, Sales Director for Cavai US says: “I joined Cavai because I believe in its mission to deliver more impactful and creative advertising. With the data and privacy landscapes changing everyday, consumer trust is paramount: Cavai helps advertisers to future proof their user engagement with conversational formats which drive both interactions and insights. I look forward to accelerating growth; spreading its message to clients across the US.”

Steffen Svartberg, founder and CEO of Cavai, adds: “We are absolutely delighted to welcome Matt to the team. His many years of experience in the media industry and his dedication to innovation and continuous improvement make him the perfect fit for Cavai as increasing numbers of brands wake up to the need to engage consumers in dialogue online; responding to their needs in the moment.”

Cavai helps marketers deliver interactive, conversational formats in programmatic and social buys in the same way as they would normally deliver banners and video ads. Clients including BMW, Microsoft, Amazon, Volvo, Tesco and Unilever are experiencing massively increased ROI thanks to these non-interruptive and highly engaging ad formats which enable two-way conversation between consumers and brands.

About Cavai
Cavai is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology.

Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social buys in the same way as they would normally deliver banners and video ads. Across Europe, Cavai clients including Microsoft, Amazon, Volvo, Tesco and Unilever are already experiencing 10 – 20X ROI through their conversational advertising campaigns. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, Cavai supports leading global brands and publishers in conversational advertising.

For more information, contact the Cavai team at hello@cavai.com.
www.cavai.com

PR Contact
Julia Smith
Cavai PR Director
Julia@thedigitalvoice.co.uk
07799 894184

For more information
Steffen Svartberg, Founder & CEO Cavai
Phone: +4790999500, Email: steffen@cavai.com

Julia Smith
The Digital Voice
+44 7799894184
email us here
Visit us on social media:
LinkedIn


Source: EIN Presswire

Companies In The Financial Services Market Invest In Big Data Analytics For Incredible Client Insights

Financial Services Market Report 2021: COVID-19 Impact And Recovery To 2030

Financial Services Global Market Report 2021: COVID-19 Impact And Recovery To 2030

The Business Research Company’s Financial Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030

LONDON, GREATER LONDON, UK, May 26, 2021 /EINPresswire.com/ — Many wealth management companies are investing in big data analytics capabilities to generate insights around clients. Big data solutions are being implemented to deliver insights around client segments, product penetration and analyze training program effectiveness. These technologies are being implemented to assess existing and prospective clients’ inclination to purchase various products and services being offered by a wealth management company, their lifetime value, investment pattern, and the ability of the client to take risks. They are also helping wealth management companies to track business performance, increase client acquisition and retention rates, increase sales, and offer real time investment advice.

For instance, CargoMetrics, an investment firm based in Boston used Automatic Identification System (AIS), to collect data on commodity movement such as cargo location and cargo size to develop analytics platform for trading commodities, currencies and equity index funds. This tool was also sold to other hedge funds and wealth managers.

Read More On The Global Financial Services Market Report:
https://www.thebusinessresearchcompany.com/report/financial-services-global-market-report-2020-30-covid-19-impact-and-recovery

The global financial services market is expected to grow from $20.49 trillion in 2020 to $22.52 trillion in 2021 at a compound annual growth rate (CAGR) of 9.9%. Financial services market growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The financial services market is expected to reach $28.53 trillion in 2025 at a CAGR of 6%.

Major companies in the financial services industry analysis report include United health Group, Industrial and Commercial Bank of China, AXA, Agricultural Bank of China, Bank of China.

The global financial services market is segmented by type into lending and payments, insurance, reinsurance and insurance brokerage, investments, foreign exchange services, by distribution channel into supermarkets/hypermarkets, convenience stores, e-commerce, others, and by nature: organic, conventional.

Subsegments covered in the global financial services market report are lending, cards & payments, insurance, insurance brokers & agents, reinsurance, wealth management, securities brokerage and stock exchange services, investment banking.

Financial Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030 is one of a series of new reports from The Business Research Company that provides financial services market overview, forecast financial services market size and growth for the whole market, financial services market segments, and geographies, financial services market trends, financial services market drivers, restraints, leading competitors’ revenues, profiles, and market shares.

Request For A Sample Of The Global Financial Services Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=1859&type=smp

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Source: EIN Presswire

Anuj Kharbanda to lead Infopercept Consulting in United Kingdom

Founder and Director, Infopercept Consulting

Lead Partner, Infopercept Consulting UK

Global (MSSP) Infopercept Consulting has expanded its footprint and reach by entering the highly competitive and fast-growing U.K. market

Anuj has extensive work experience, excellent project management skills, and a deep understanding of the U.K. market. We will gradually add local resources in the U.K. and other countries in the EU”

— Jaydeep Ruparelia

LONDON, UK, UNITED KINGDOM, May 26, 2021 /EINPresswire.com/ — Globally Managed Security Service Provider (MSSP) Infopercept Consulting has expanded its footprint and reach by entering the highly competitive and fast-growing U.K. market. With this, Infopercept now has a presence across India, the US, Sri Lanka, the Middle East, and Africa. The company also plans to cover the European Union from the U.K.

“U.K. is one of the biggest economies in the world and one of the biggest markets for managed security service providers. Having a presence in the U.K. was in the making for long, and we are glad it has become a reality,” said Jaydeep Ruparelia, Founder and Director of Infopercept. Infopercept UK would be lead by Anuj Kharbanda, a highly qualified and experienced computer and network security professional, to head its U.K. operations and provide clients with world-class 24×7 Security Operations Centre, Security Optimization, Security Automation, and Offensive Security services.

“Anuj has extensive work experience, excellent project management skills, and a deep understanding ofthe U.K. market. We are confident he is the right candidate to lead us in the U.K. We will gradually add local resources in the U.K. and other countries in the EU,” said Jaydeep. In its report – The U.K. Cybersecurity Sectoral Analysis 2020 – the Department for Digital, Culture, Media, and Sport (DCMS) said U.K.’s security industry had seen a rise in security investments, annual revenue, and employment.

The revenue in 2019 rose to £8.3 billion ($10.8 billion), and investments jumped to £348 million ($452 million), while the employment figure crossed 43,000. This was before the Covid-19 pandemic. Cyberattacks have gone up manifolds globally since the pandemic outbreak. Cyberattackers have targeted technology majors, pharma companies, cryptocurrency firms, hospitality chains, government agencies and departments, and thousands of businesses in the past year or so. The attacks have established cybersecurity as a critical aspect of business continuity and safety.

“I am glad to be a part of Infopercept, a globally recognized and highly respected managed security service provider. Cybersecurity has become more important than ever, and I look forward to working closely with our teams across the globe to offer world-class services to clients here in the UK,” said Anuj, who has had successful past associations in diverse roles with Accenture, RBS Insurance, Reply, PwC, BDO, and British American Tobacco.

Anuj has wide-ranging experience spanning software development, data analytics, data centre design & architecture, network security, cloud computing, identity & access management, and encryption, among others, in the IT industry. He holds a Bachelor’s degree in IT Engineering and an M.Sc in Computing & Security from King’s College in London.

About Infopercept Consulting

Infopercept Consulting is a Global Managed Security Service Provider and Enterprise Cybersecurity Solutions Provider. Founded in 2014, Infopercept has a strong international presence in the United States, UK, India, Africa, Saudi Arabia, UAE, Qatar, and Oman. Infopercept adopts tailored strategies to fight digital adversaries and to protect clients’ digital assets. Infopercept believes that having the right tools is important but being armed with a proper strategy to use the tools is even more important. It provides various security solutions such as SOC (Security Optimization Centre), COC (Compliance Optimization Centre), TOC (Technology Optimization Centre) and AOC (Automation Onboarding Centre) depending on client requirements.

Jaydeep Ruparelia
Infopercept Consulting
+91 90339 55155
email us here
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Source: EIN Presswire

Ransomware attacks can be stopped, especially if sensitive data is stored in database applications

Excelitte protects your data from ransomware

Excelitte protects your data from ransomware

BRISBANE, QLD, AUSTRALIA, May 26, 2021 /EINPresswire.com/ — The United States, Europe, Australia, and many other countries are focusing their attention on Cybersecurity dedicating billions & trillions of dollars which if spent accurately in the relevant areas is money well spent. If it is spent on previous methods, approaches and not on new/innovative ones, then it is frankly wasted.

Re-thinking the approach to securing systems with particular emphasis on addressing each layer that can be breached; network, server, middleware, transport, communication, data, hardware, etc.

Provide first a logical, then a physical implementation method to pre-empt & prevent the breach from occurring is required. The existing methods have not worked, we need to completely rethink how we move forward to secure data, networks, and the several layers of a computer system.

We need to use modern IT precepts, such as AI/Deep ML, Automation, Intelligent Analytics, Software Robotics, etc to pre-empt and impede such attacks. Cyberwarfare is frankly a war of a different kind declared on the free world supported by hostile government institutions, as we are all aware. To win this war, a combination of both an offensive and defensive approach needs to be employed.

So far, we seem to be deploying defensive methods that are now obsolete.

The need to innovate, think up new approaches, change the way we capture, store, and use data for starters cannot be overemphasised. Organisations need to employ/develop like for like skillset or even better or potential to be better to stand any chance at all, of repelling these attacks. To win the Cyberwarfare or successfully repeal any such attacks will come down to innovation, a different way of thinking, and superior skillsets or at least similar.

There is obviously a pressing need to out-think and outsmart these cybercriminals.

Companies and individuals alike perhaps need to stop holding or storing large volumes of data in Excel Spreadsheets, Word Documents if they do not really need to, because ransomware attacks on these file types are very easily carried out just like taking candy from a baby.

Data needs to be stored in database software applications that can be custom developed or off the shelf ready-to-use software packages like Excelitte (www.excelitte.com), which allows for encrypting the data when stored, biometrics, and two (2FA) or three (3FA) factor authentication to retrieve or view the data.

Also, theft or loss of data when stored in Excelitte is near impossible because the data is automatically backed up and sent to the user. Please visit www. excelitte.com to request a demo and a free trial with no obligation to purchase it.

At TEMSCONSU we are also working on other innovative solutions that will reverse engineer current methods of carrying out these attacks, pre-empt and then offensively work very effectively to impede them.

V.Wats
TEMSCONSU
email us here
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Source: EIN Presswire