John Paul DeJoria joins MAGA Beer parent as advisor and investor

The Best Is Yet To Come Brewing, Inc., the parent of MAGA Beer, said Aug. 25, 2026 that entrepreneur John Paul DeJoria has joined as a board advisor, strategic supporter and equity investor. The move comes as the company seeks to scale production, distribution and national brand awareness, with pre-orders and commitments reaching about 70,000 cases in 19 states.

Why it matters: - John Paul DeJoria’s backing gives The Best Is Yet To Come Brewing a high-profile brand builder with experience scaling consumer businesses. - The company is trying to turn early demand for MAGA Beer into national distribution and sustained growth. - The endorsement may help the company raise visibility with investors, wholesalers and consumers.

What happened: - The Best Is Yet To Come Brewing, Inc. announced Aug. 25, 2026 that DeJoria joined the company as a Board Advisor, strategic supporter and equity investor. - DeJoria is the co-founder of John Paul Mitchell Systems and Patrón Tequila. - The company behind MAGA Beer said DeJoria’s role is part of its next phase of growth. - John R. Fratto, co-founder of The Best Is Yet To Come Brewing, said DeJoria’s support is an endorsement of the company’s vision, team and growth plan.

The details: - The company said MAGA Beer is built around American pride, freedom, entrepreneurship, community and optimism. - MAGA Beer is positioned as a premium American beverage brand. - The company said the brand targets consumers who want a quality American beer that reflects their values and lifestyle. - The Best Is Yet To Come Brewing said pre-orders and commitments total about 70,000 cases across 19 states. - Growth priorities include expanding production capacity, adding product offerings, widening wholesale distribution and strengthening national sales. - The company said it expects to launch a non-alcoholic lager. - The company is raising growth capital through a Regulation D Rule 506(c) offering for accredited investors and a Regulation Crowdfunding offering, subject to securities laws and offering terms. - DealMaker is the company’s investment technology platform. - The company said capital raised will support production, inventory, sales, distribution, marketing and brand development. - Investors and supporters can learn more about the Regulation Crowdfunding offering at More information.

Between the lines: - DeJoria’s involvement signals an attempt to pair a politically charged consumer brand with mainstream entrepreneurial credibility. - The company is using both private and crowdfunding channels, which suggests it wants capital and also a built-in community of supporters. - The brand’s identity is a central part of the pitch, not just the beer itself.

What's next: - The Best Is Yet To Come Brewing will focus on building the production, sales and distribution infrastructure needed for broader national rollout. - The company plans to expand its MAGA beverage portfolio and increase brand activation through marketing, partnerships, events and grassroots outreach. - DeJoria is expected to provide strategic insight as the company pursues growth.

The bottom line: - The company is betting that DeJoria’s name, investor interest and a values-driven brand can help convert early demand into a national beverage business.